If you’re a web designer, you wield the power to create beautiful websites. That, in itself, is so awesome that there ought to be a new word for it, like amazemungous, or wowabungoid, but not those obviously. A better one. But do you find that sometimes the sites you create are just… missing something? That something might be great copy on tap, and we’re here to help with that.
WordHound White Label was born when we noticed that the web designers we knew all reported the same kind of problem: clients don’t always have the copy to fit their designs, or it takes them ages to get it, or it’s just not very good – essentially, something annoying is happening with the copy and it’s dragging the whole process down. The result: slow projects, disappointed clients, and long waits for sign-off and payment.
When we partner with a web designer we become their content manager, proofreader and team of writers, all in one – and for zero pence. Also, our gif game is pretty strong.
How we make sure the copy fits the design
We’ve worked with designers from the ‘design first’ and the ‘copy first’ schools of thought, and honestly, we’re not married to either. However, there is a pretty standard process that we go through with every client:
- Initial content brief – find out who the client is and what the plan is
- Check the site map and basic layout
- Book in a chat with the end client in order to capture their tone of voice
From there we can see how much content they’re going to need, so we can give you a quote for website content and ongoing monthly blogs which you can add to your quote.
At this stage, we’ll have everything we need in order to write superb website copy that fits. We’ll create a brief for the writer with estimated word counts for each section, and notes from the client interview, so they can weave the client’s wording into the content. The writer will have a copy of the layout if that’s the stage of design you’re at, or the full design with space for the wording. Then comes:
- Delivery – around a week later
- We bask in “Wow, it’s perfect!” “I love it!” praise for up to 20 minutes
- We make any content tweaks requested by the client
- We invoice the web designer; they add the copy to the new site
Once the copy is added to the design, it’s our final chance to make sure both aspects work together, so we might swap out a few words for shorter/longer synonyms, just to keep the more precise sections looking streamlined.
Benefits for our content partners
As we’ve seen, the clients of our web designers are happy, but what about the partners themselves? What do they get out of it, besides happy clients?
Well, increased efficiency for one. The quote below is from one of our partners, Paul from Plexa:
I’m always amazed by how the WordHound writers manage to get a real understanding of each business we work with, and how they strike exactly the right tone each time.
What they produce for us is nothing but perfect, always on time and has really helped our business grow. Angela treats our clients like her own – I couldn’t think of a better copywriter to partner with.
When your projects are finished sooner, you can send your final invoice out earlier, get paid faster and direct your full attention to your next project – and that’s without even mentioning the opportunities for recurring revenue.
Looking for words that fit?
Following a process for website copywriting ensures a great end result that both the designer and client will love. By gathering information upfront, writing engaging copy and making final tweaks at the right time, we create website content that’s on brand and fits your design perfectly.
If your design process is always getting slowed down by substandard, incomplete, unsuitable or just downright slow copy, book a call with Angela and have your new content department up and running before you know it.
