So, you’re building a content strategy? Well, that is just excellent news! But first, pause for a second to digest this tip from your pals at WordHound... It’s not just about what you say; it’s about how you present and organise it, too. Sure, you may have the most brilliant, witty...
Blogs are ravenous beasts. Whether you’re starting a brand-new blog or feeding an existing one, you know it’s important to post on a regular basis: every month, every week, even every day. And you know that those posts need to be fresh, relevant and engaging. There’s nothing more off-putting...
Do you want to make your webpage more visible on Google? If the answer to that is “yes” (and very few circumstances under which the answer is “no” spring to mind), then you need to learn all about metadata and how to use it. If you’ve never heard of metadata,...
Ding! Or perhaps Boink!, Toot! or, conceivably, Burp! The sound of your email arriving chimes through the office, and you race to your desk. There it is… your brand new WordHound article. You read through it, your smile growing ever-brighter. “They did it!”, you gasp. A tiny tear of joy...
You've got a brilliant product, a stellar service, or a groundbreaking idea. So how do you get your audience to take notice? Specifically, how do you single out exactly the right visitors, and grab their attention in such a way that they just have to read on and find...
“Never look back”, they say. But here at WordHound, we think there are times when looking back at where we’ve already been can shape where we end up in the future. And not just during your driving test. Brace yourself – it’s time for some searching questions. Put your hand up...
Even the greatest writer knows the bone-chilling terror of the blank page. When it comes to creating effective site content, very often, the biggest challenge is simply getting started. What exactly do your visitors want to know? What do they need to know? What magic nugget of information can...
You’ve invested time, money, and effort into building a website – but what’s the real goal? Sure, it’s there to showcase your brand, but more importantly, your website should be a powerful tool for attracting your ideal clients and convincing them that working with you is not just a...
2023 was WordHound’s 5th trip around the sun. That’s 2,920,000,000 miles travelled! And it’s been an exciting (read: sometimes alarming) rollercoaster of tech innovation, hasn’t it? We’ve had AI writers improving every 5 minutes. Designers have watched AI create images in seconds that would have taken them hours, if not...
Have you ever taken one of those quizzes where you have to guess the brand from a snippet of their copy? The vocabulary and turns of phrase they use are consistent enough for you to be able to pick them out of the lineup… sometimes. Your clients' brands might not...
The path a blog takes from being a rough notion in the brain of one of our clients, to a fancy-looking, eyeball-grabbing, ground-breakingly informative and wise article published on their website, is a long and mysterious one. Well, it’s not necessarily long in terms of the time taken. And in...
Why we use Google Drive to Deliver Content Start searching for a content management system and you’ll be greeted by more options than you know what to do with. So what does a content delivery system really need to do? For us, we knew we needed the following in order...
