So, you’re thinking of offering content to your web design clients…
Great! We’re arguably a little biased, but we believe that adding content can have many benefits for your web design business. However, if you’re planning on becoming a WordHound White Label Partner (WWLP) we want you to enter feeling both enthusiastic and fully informed. With that in mind, here’s a short list of things to consider before you sign on the metaphorical* dotted line:
1. Who is collecting the client’s information?
A solid brief is the foundation that good content is built on. Writing content without a brief is like taking an unruly spaniel on a walk without a lead – who knows where you’ll end up, or how bedraggled you’ll look when – or if – you get there? Although professional writers do have some magical qualities, they’re rarely mind-readers.
With WordHound White Label we provide a branded brief. This asks the basics about tone, style, ideal client, unique selling point, and call to action. But depending on your onboarding process, you might already have some of that information. You don’t want your client to have to fill in the same information twice, so when we first begin working together we’ll create a process that works for all of us.
With WWL, you’ll also gain a content manager. Ang will arrange a video call with your client. They’ll talk through the content needed for the website, find out where the client’s own phrasing is used for a consistent tone of voice, then, if needed, create an ongoing content plan for weekly blogs.
Speaking of which…
2. Who’s writing the content plan?
Does the client know what they want their blog to focus on, or do they need some guidance? Is keyword research and content planning a service that you want to provide, or would you like to leave it all to us? With WWL, we’re here to help with content strategy if you need us, but we’re happy to follow your plan if you’ve got it covered. Check out our series on the types of content to consider for some ideas.
3. How will you refer to us?
Are we WordHound, your content partner? Or do you want to completely integrate the service into your brand?
With the first option, we can deliver content from our email address; with the second we’ll need a Google account from your domain.
4. What’s included in your offer?
When you offer content as a service there are quite a few extras that you could include. Will you write the metadata, include images and upload the content? Or will you deliver the content to the client and leave it up to them? And how much will you charge? With WordHound White Label, we can help you put together an offer that suits your clients – and you’ll know it’ll work for you.
5. Do your clients know how to get the most out of their content?
Content’s only really useful if people read it. Do your clients know what to do once they receive their blog posts? With WWL, we have a selection of articles that you can share on your own website to help your clients make the most of their content.
When it’s well-organised, pairing content with web design is a perfect match. But without a plan in place you could easily end up with frustrated clients duplicating tasks, and being unsure of what’s needed from them.
If you’d like to chat about whether WordHound White Label would be a good fit for your business, book a call with Ang here.
*Yes, it’s metaphorical. We don’t make you sign away your firstborn, or anyone/anything else for that matter
