If you’ve come across our WordHound white label content partnership before, you’ll know that we put a whole content department in your corner. And that includes Ang as your content manager. So… what exactly is a content manager? We’re here to answer that question and help you decide if it’s something your business needs.
What does a content manager do?
Your content manager is there to interview your clients, and plan, brief, & oversee the writing and delivery of your client’s content on your behalf. It involves knowledge of digital marketing strategy and methods, with a focus on content and SEO.
Keep track of projects
When you begin offering content as a service, you might find that several projects need attention at the same time. The first role of your content manager is to keep track of everything that needs content, and make sure everyone has what they need. We have well-oiled systems in place to make sure nothing gets left behind.
The brief
Good content starts with a solid brief. With WordHound white label, you’ll receive a Google form to send to your clients that uses your branding. Your content manager can help guide your clients through the process. This ensures that the writers have everything they need to create content that works for the client’s audience.
Capturing tone of voice
Before writing website content for a new client, we’ll book a call to talk through what’s required for each page. This is useful for a couple of reasons – firstly, it enables us to understand the message the client wants to get across. Second, it’s a brilliant chance to get the client to talk about their business in their own words, which we can then weave into their content and make it sound more like them.
Create a content plan
By understanding the aims and audience of each client, we can suggest the types of topics that will be most effective for them. We then work with you and your client to create a plan everyone’s happy with. For a guide to the types of content we suggest, check out our content categories series.
Making edits
What if something needs to be edited? That’s no problem. If there’s any part of the content that the client isn’t 100% happy with, they can request edits at no additional cost. The content manager’s job is to make sure those changes are as smooth and easy as possible, then update the brief to make sure the content’s even closer to perfect next time.
Your own blog
When you’ve signed up enough clients to our regular blog writing service, we write articles for your own blog for free. Your content manager will look after your content in exactly the same way as we do for your clients.
Memes and lols
When WordHound is part of your team, you’ll have someone on the other end of an instant message or a call to chat about ideas with. Our clients add us to their Slack, or message us on Google Chat, and we don’t mean to brag, but our gif game is pretty strong.
Who doesn’t need a contact manager?
If you’re already super organised, with time to spare to keep track of content projects, you might enjoy the thrill of dragging and dropping your own Trello boxes.
If you collect your clients’ tone, style, and content requirements during your website briefing process, you might be able to add a couple of extra questions and keep it all managed single-handedly.
If you like writing and have time carved out to write your own blog, our freebies and the associated organisation might not be what you’re looking for.
And, if other people just slow you down and you’re much happier with your head down, getting on with it alone, our gifs and lols might not make you ROFL, and that’s okay.
Is it for you?
So what do you think? Do you need a content manager? If an extra person in your corner, and a whole writing department in your back pocket sounds like just what the doctor ordered, book a white label discovery call today. And if it doesn’t, we can still be friends.
