Kickstarter campaigns can be a brilliant way to fund your project – but there’s a lot to consider.
To create the perfect Kickstarter campaign, you’ll need to think about your available budget, of course, and if you’re not already a time management expert then you’ll need to be soon. But don’t forget one of the most overlooked aspects of campaign success: taking your audience with you on your journey.
Storytelling is a big part of every Kickstarter campaign. But it’s not just about telling – it’s about showing.
A lesson from marketers
Any good marketer will agree that you can tell an audience about a product’s features until you’re blue in the face. That alone is not going to win them over. To really make an audience fall head over heels in love with a product, you have to show them why your Tortoise Mascara, Hamster Hats or Cat Monocles are so amazing. This is a vital lesson you can borrow for your campaign.
So how are you going to show your audience that you’re passionate about your project?
That’s where we come in.
Think about what’s involved in a Kickstarter campaign. There’s your pre-launch website and your Kickstarter landing page; your emails (and subsequent update emails) to potential donors; your media outreach emails to drum up interest, and of course your marketing copy. These are all ways in which you can show that you mean business, and while they’re all different, they do have one thing in common: they all need some seriously good content.
Building foundations
Yes, content is a major component of any good Kickstarter campaign. In fact, we think it’s actually the foundation of a good Kickstarter campaign. Let us explain…
Content can be useful for maintaining the success of a Kickstarter campaign, but it’s not just ‘useful’ in campaign creation – it’s essential. Why? Well, consider this: where has your initial audience come from? Kickstarter success really relies on you having a strong support system backing your initiative, at which point awareness can be boosted through word of mouth. But how did you create that support system in the first place? You have to do something BIG to draw in those first critical supporters.
Unleashing your Kickstarter campaign on the world
That ‘something BIG’ is content. To create the perfect Kickstarter campaign, you need to make sure that your target audience knows that you’re there, and the best way to do that is with eye-catching, unique, exciting content. Whether that’s through initial outreach emails, or through optimised web/landing page content doesn’t matter. What matters is that you’re ticking both of the boxes: you’re getting your project in front of the right eyes, while also showing your audience, through great content, why you’re worthy of their support.
If it sounds time-consuming, that’s because it is. Kickstarter campaigns can be hugely valuable, but only if they’re approached in the right way. So let us step in and handle the content side of things while you take care of the stuff you really love: developing your project, building your product, and creating a great future.
