Content Marketing Blog

How We Capture Tone of Voice

Have you ever taken one of those quizzes where you have to guess the brand from a snippet of their copy? The vocabulary and turns of phrase they use are consistent enough for you to be able to pick them out of the lineup… sometimes. Your clients' brands might not...

Google Drive: a Love Story

Why we use Google Drive to Deliver Content Start searching for a content management system and you’ll be greeted by more options than you know what to do with. So what does a content delivery system really need to do? For us, we knew we needed the following in order...

Do I Need a Content Manager?

If you’ve come across our WordHound white label content partnership before, you’ll know that we put a whole content department in your corner. And that includes Ang as your content manager. So… what exactly is a content manager? We’re here to answer that question and help you decide if...

Dog dressed as a pilot in front of a plane

5 Things I’ve Learned Writing for the Travel Industry

We asked one of our writers, Dr Jill, to give us an insider’s view on writing for global travel companies. Sit back, pour yourself an ouzo, fasten your seatbelt and store your baggage in the overhead locker. But not in that order. Cabin doors to manual! Or something… - Writing for...

What is Authority Content?

We class authority content as articles meant to educate your reader on an aspect of your industry. This blog series on the Six Content Types You Should Consider For Your Business is an example of authority content, since our aim is to share our ideas around content categories and...

What is Pricing Content?

Pricing content is – perhaps unsurprisingly – the content category that helps your prospect understand how much they need to spend in order to work with you. Ideally, pricing content covers more than just how much you charge. It should give transparent information about why you charge that, and...

How We Write Great Copy that Fits Your Design

If you’re a web designer, you wield the power to create beautiful websites. That, in itself, is so awesome that there ought to be a new word for it, like amazemungous, or wowabungoid, but not those obviously. A better one. But do you find that sometimes the sites you...