You run a website design business and spend your days talking to clients, creating designs and building websites. You might sometimes bang your head against the wall, or feel a little bit like stabbing a pencil into the back of your hand while waiting for them to send their...
We class authority content as articles meant to educate your reader on an aspect of your industry. This blog series on the Six Content Types You Should Consider For Your Business is an example of authority content, since our aim is to share our ideas around content categories and...
Pricing content is – perhaps unsurprisingly – the content category that helps your prospect understand how much they need to spend in order to work with you. Ideally, pricing content covers more than just how much you charge. It should give transparent information about why you charge that, and...
If you’re a web designer, you wield the power to create beautiful websites. That, in itself, is so awesome that there ought to be a new word for it, like amazemungous, or wowabungoid, but not those obviously. A better one. But do you find that sometimes the sites you...
Action content consists of articles that help your ideal client understand what they can expect when they work with you. It guides them through your processes and stops them from becoming confused about what’s required from them at any point. It gives them articles to refer back to, and...
Affinity content talks about who you are, your opinions, and your values. It’s your chance to share your story and the causes you support. We’ve all heard the phrase “know, like, and trust.” Affinity content gives your readers the chance to know you and the option to like you,...
Repelling content is content designed to keep unsuitable clients away. It lets prospects know when your service will not be the best choice for them, or your values don’t align, before they even put their toe over your virtual threshold. When done well, repelling content will stop these people...
Attraction content is the first of our six content categories, and it’s both the simplest to explain and the easiest to overuse. Attraction content is, as you would expect, content designed to attract your ideal customer to your website, and ultimately, your business. This can be achieved by talking...
Ask any content marketer how many categories of content there are and you’ll be given a slightly different answer. Marcus Sheridan has his Big 5; Neil Patel says five, but categorises them completely differently. Buffer says four, while Martin and Lyndsay, authors of Content Fortress, say eight. The truth...
Every business that deals with clients or customers will share a similar goal: to make a tower of cash so high that you can’t see the top of it without booking some telescope time* at Jodrell Bank. And how do you do that? By maximising customer lifetime value. Customer...
When you’re just starting your new business there’s a lot to think about. This, of course, is an understatement of a level similar to “putting a basking shark in a Nissan Micra is a wee bit tricksy.” Your head is full of thoughts around developing your product or service, working out...
Being a freelance writer can open up many new horizons, especially when you work for a company as diverse as WordHound. Did you know, for example, that dimmer switches were invented in 1959? I didn't. Easy access to material makes research today a simple matter, and means I can...
