Action content consists of articles that help your ideal client understand what they can expect when they work with you. It guides them through your processes and stops them from becoming confused about what’s required from them at any point. It gives them articles to refer back to, and...
Affinity content talks about who you are, your opinions, and your values. It’s your chance to share your story and the causes you support. We’ve all heard the phrase “know, like, and trust.” Affinity content gives your readers the chance to know you and the option to like you,...
Repelling content is content designed to keep unsuitable clients away. It lets prospects know when your service will not be the best choice for them, or your values don’t align, before they even put their toe over your virtual threshold. When done well, repelling content will stop these people...
Attraction content is the first of our six content categories, and it’s both the simplest to explain and the easiest to overuse. Attraction content is, as you would expect, content designed to attract your ideal customer to your website, and ultimately, your business. This can be achieved by talking...
Ask any content marketer how many categories of content there are and you’ll be given a slightly different answer. Marcus Sheridan has his Big 5; Neil Patel says five, but categorises them completely differently. Buffer says four, while Martin and Lyndsay, authors of Content Fortress, say eight. The truth...
Every business that deals with clients or customers will share a similar goal: to make a tower of cash so high that you can’t see the top of it without booking some telescope time* at Jodrell Bank. And how do you do that? By maximising customer lifetime value. Customer...
When you’re just starting your new business there’s a lot to think about. This, of course, is an understatement of a level similar to “putting a basking shark in a Nissan Micra is a wee bit tricksy.” Your head is full of thoughts around developing your product or service, working out...
Being a freelance writer can open up many new horizons, especially when you work for a company as diverse as WordHound. Did you know, for example, that dimmer switches were invented in 1959? I didn't. Easy access to material makes research today a simple matter, and means I can...
Will AI Take Over Copywriting? Robots are infiltrating practically every part of our lives. Anyone who’s played Horizon Zero Dawn will already know how this ends – a thousand years from now, we’ll be reduced to a medieval standard of living, except we’ll have to battle enormous DeathBots left over...
Google’s ranking factors are a closely guarded secret. They’re the 11 herbs and spices of the digital marketing world. The Bletchley Park of online content. The “does my cat actually like me, or is it actively looking forward to nibbling on my corpse?” of SEO, if you will. But...
(NB: If the reader owns a pair of Acting Trousers, or perhaps a Drama Hat, now would be a good time to put them on.) Imagine you're trying to create a video script. Read the paragraph below out loud. Go on, don’t be shy. The neighbours must be used to...
You should be publishing a blog seven times a day. That’s the absolute minimum. Ha! Not really. Well, you can if you want, and we’ll write them for you if you like. Anyway, we get asked this question a lot. And you’d think we’d have some hard, fact-based answers, given...
